Home > GR > Social Media Monitoring Maturity Model

Social Media Monitoring Maturity Model

These days it’s very important for brands to monitor what is being said about them across various social media channels such as blogs, Twitter and Facebook. But where should the tools used to do the monitoring reside? Should they be stand-alone offerings? Should they be integrated with your collaboration platform, your CRM/Marketing tool, or your Call Center applications?

Below is my first draft of a maturity model showing the key benefits and issues of social media monitoring based on which platform the tool is a part of.

Social Media Monitoring Maturity Model

I’d love your feedback and together we can improve this.

But who should be responsible for this monitoring, Customer Support or Marketing? (or both)

from In The Next Version http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/social-media-monitoring-maturity-model

Advertisements
Categories: GR Tags:
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: